This is a set of five books:
- The Book of Trust: a 334-page book that describes our trust-building model
- The HANDBOOK of Trust: a 42-page handbook with worksheets
- Can I TRUST You? 70+1 Habits that will make you a trustworthy LEADER (100-page minibook)
- Can I TRUST You? 67+1 Habits that will make you a trustworthy TEAM MEMBER (100-page minibook)
- Can I TRUST You? 50+1 Habits that will make you a trustworthy SALESPERSON (100-page minibook)
Individual Book Description:
The Book of Trust: Built Trust, Be Trusted, Know Who to Trust
In The Book of Trust, 13-times author and founder of the Trust Building Institute Dr. Yoram Solomon shows you how to build the most important quality you can have: your trustworthiness. A trustworthy salesperson can sell the same product for 29.6% higher price. A trustworthy leader can increase productivity by 64%. Trustworthy CEOs generate 286% better shareholder returns. Yet, trust is deteriorating rapidly in our country. We have lost trust in the government, the media, major brands, our companies, and in each other. This book explains the seven laws of trust:
Law #1: Trust is Continuous.
Law #2: Trust is Contextual.
Law #3: Trust is Personal.
Law #4: Trust is Asymmetrical.
Law #5: Trust is Transferable.
Law #6: Trust is Reciprocal.
Law #7: Trust is Two-sided.
The model in this book demonstrates how to build your trustworthiness through six components: competence, shared values, fairness/symmetry, positivity, time, and intimacy. This model is based on more than a decade of research done by the author, decades of experience as an executive and board member of multiple organizations, from startups to multi-billion dollar entities, as an elected official, and as a member of the Israeli Defense Forces 35th Airborne Paratroopers brigade. This book is not theoretical. While based on research, it offers a strong action plan that helps you identify and build the habits that will make you trustworthy. It is accompanied by a series of mini-books that include specific, one-page habits that would address any trustworthiness issue you might have in any relationship, professional or personal.
The HANDBOOK of Trust: A Companion to The Book of Trust
The WORKBOOK of Trust is a companion to The Book of Trust. It is made to be used in workshops based on The Book of Trust, facilitated by The Trust Building Institute. It includes 40 pages full of reviews, drawings, and worksheets that will help you understand the material delivered in the workshop, build trust in your team, and build your own trustworthiness.
Can I TRUST You? 70+1 Habits that will make you a trustworthy LEADER
When 13-time author and top-20 global organizational culture thought leader Dr. Yoram Solomon conducted a study asking, “what is the most important quality for you in other people?” Five out of six types of participants answered: Trustworthiness (62% of the time). Only one type didn’t: Leaders. Apparently, the quality most important to leaders in their employees is their willingness to work hard. This is the new leadership failure. Leaders are not willing to trust their employees. Leaders are 67% less likely to want their employees to take risks, then they employees want to see them accept risk. As a result, employees don’t trust leaders. Being a trustworthy leader makes your entire organization 64% more productive, effective, and innovative. Do you care about any of those?In this second short book in the series Can I TRUST You? Dr. Solomon explains how trust gets built between a leader and an employee and offers 70+1 habits that will make you a trustworthy leader.
Can I TRUST You? 67+1 Habits that will make you a trustworthy TEAM MEMBER
In his research, 13-time author and top-20 global organizational culture thought leader Dr. Yoram Solomon found that the ability to hold a constructive disagreement within a team was a key component of a company’s creativity and productivity culture. That ability depends on three things: the willingness of each member of the team to be vulnerable, to provide direct feedback, and to be receptive to feedback. The existence of any of those three heavily depends on the team trust level. When trust was high, the willingness to be vulnerable was 240% higher, the willingness to provide direct feedback was 106% higher, and receptivity to feedback was 76% higher. He also found that team members valued their peers’ trustworthiness the most, as much as the next four qualities combined. In this third book in the series Can I TRUST You? Solomon explains how trust gets built between team members and offers 67+1 habits that will make you a trustworthy member.
Can I TRUST You? 50+1 Habits that will make you a trustworthy SALESPERSON
Do you feel that the traditional sales “tricks” are simply not working anymore? Well, you are right to feel that. Your customers have become desensitized to those. They know all the tricks, and they don’t buy them anymore. After a decade of research, 13-time author and top 20 Global Thought Leader on Culture, Dr. Yoram Solomon, found that customers are more influenced by one thing, and it’s something you have been ignoring all those years of trying to manipulate your customer to making a purchase decision: your trustworthiness. He found that trustworthy sales people can sell the same product or service for a 29.6% higher price, and that untrustworthy salespeople must discount their offerings by 22.8% before they can be considered. In this short book, Dr. Solomon explains how trust gets built between a salesperson and a customer and suggests 50+1 habits that will make you a trustworthy salesperson.
TRUST 5-Book Set
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