©2019 by Innovation Culture Institute, LLC

(972) 332-1490

YORAM'S HOTTEST KEYNOTE TOPICS

 

CAN  I  TRUST  YOU?

Keynote or breakout session, 30-90 minutes

Overview:

In one of his surveys, Dr. Solomon found that participants stated that trustworthiness was the most important quality for them in other people. Not only that it was more important, but it was 50% more important than the next four qualities combined. In another study he found that trustworthy salespeople can get 29.6% higher price for the same item than untrustworthy ones. In this keynote, you will learn how to build your own trustworthiness, through examples, and the TrustActions formula and action plan. 

This keynote can focus on specific roles such as leader, team member, salesperson, or others, based on mini-books in the series "Can I TRUST you?" The books can be given to audience members. 

Target Audience:

General

Key Takeaways:

  • Why is trust so important to organization and personal success

  • Trust is built on interactions and actions

  • Gain specific new habits that will make you trustworthy

HOW TO SELL ON TRUST AND NOT ON PRICE

Format:

Keynote or breakout session, 30-90 minutes

Overview:

In one of his surveys, Dr. Solomon found that customers stated that trustworthiness was 50% more important to them than the next four qualities combined in a salesperson or a service provider. In another study he found that trustworthy salespeople can get 29.6% higher price for the same item than untrustworthy ones. Worse than that, he found that you will have to discount your product or service 22.8% just to compete with a trustworthy sales person, if you are not one. In this keynote, you will learn how to build your own trustworthiness, through examples, and the TrustActions formula and action plan. The keynote is based on Dr. Solomon's 2019 book Can I TRUST you? 50+1 Habits that will make you a trustworthy salesperson.


Target Audience:

Sales organizations, sales people, account managers, advisers

Key Takeaways:

  • There is a scientific formula to measure and build trust

  • The customer's trust is built before the sales meeting, during the sales meeting, and afterwards

  • Anyone can become trustworthy

 

BUILDING AND LEADING A CULTURE OF INNOVATION AND TRUST

Format:

Keynote or breakout session, 30-90 minutes

Overview:

"Culture eats strategy for breakfast." Perhaps the most important leadership function is to build the right culture in an organization. Based on more than a decade of research starting with his doctoral dissertation and decades of experience as an executive, as a combat IDF marksman, and as a pilot, eight-time author and speaker Dr. Yoram Solomon will share a powerful and scientific model for developing effective, productive, and innovative culture in any organization, and the formula to build trust in every team.


Target Audience:

General

Key Takeaways:

  • Innovation tools are useless if the organization doesn't have a culture of innovation

  • Achieving a culture of innovation involves both leadership/followership and teamwork

  • Building innovation culture is impossible if there is no trust

  • Building trust is an art, but also science

  • Every interaction can build, or destroy trust

 

TRUSTACTIONS IN TEAMWORK

Format:

Keynote or breakout session, 30-90 minutes

Overview:

Effective, productive, and creative teamwork depends on the team's ability to engage in Constructive Disagreement. This is the ability to argue an issue, be passionate about it, raise your voice, but never let it become personal, emotional, irrational, and destructive. It is the opposite of being Politically Correct, or engaging in Office Politics, where you hold the meeting before the meeting, the meeting after the meeting, just not the meeting during the meeting. To be able to hold constructive disagreement, each team member must be willing to be vulnerable with the others, be willing to provide direct feedback, and be receptive to such feedback from others without taking it as a personal attack. It is your ability to say "I don't know" and "I was wrong." It is your ability to ask stupid questions and suggest stupid ideas without fearing the consequences. For you to feel comfortable doing all three, you must have trust in your team, and they must be able to trust you. But you cannot force anyone to trust the others. In this keynote Dr. Solomon shares 18+1 things you must commit to in order to let trust build in your team naturally. 

Target Audience:

General

Key Takeaways:

  • The ability to have effective, productive, and creative teamwork depends on certain behaviors

  • To engage on those behaviors you must have trust

  • There is a scientific formula to build trust, and everyone can use it

  • Trust is built on interactions and actions

 
 

HOW CORPORATE AMERICA CAN OUT-INNOVATE STARTUPS

Format:

Keynote or breakout session, 30-90 minutes

Overview:

Innovative companies get 6 times the market share, 6 times the revenue, 3-5 times the profitability, and do 50% better during recessions than the average company. Researcher and author Dr. Yoram Solomon has studied innovation culture for more than a decade, beginning with his doctoral dissertation. He found that innovation can occur in large, mature companies, and not only startups. He discovered the two main ingredients for innovation: innovation culture, and trust. In this keynote he will show the relationships between those, as well as a formula to develop trust in a company. 

Target Audience:

General

Key Takeaways:

  • Innovation is not limited to startup companies

  • Innovation is based on employee creativity

  • To be an innovative company, you must have innovation culture

  • Innovation culture will only develop where trust exists

  • There is a better substitute for the traditional innovation funnel: the boundary agreement

  • There is a scientific formula to build trust

WHY DO YOU GET YOUR BEST IDEAS IN THE SHOWER?

Format:

Keynote or breakout session, 20-30 minutes

Overview:

Have you ever tried to schedule "having a great idea" on your calendar? That's right, it doesn't work! You get your best ideas when you least expect them. Yoram spent many years researching how great ideas occur. He doesn't believe that some people were born more creative than others, or that great ideas are accidental. To him, creativity is a well-defined process that you can implement to consistently generate more and better ideas than ever before, while taking a shower… He will explain the psychology and neuroscience of his 4-step process in simple terms, with audience participation. 

Target Audience:

General

Key Takeaways:

  • Creativity is acquired and not in your DNA

  • Great ideas are NOT accidental

  • There is a reason why they happen in the shower...

  • Learn a process (described in the session) to generate ideas

 

A SOLUTION LOOKING FOR A PROBLEM

Format:

Keynote or breakout session, 30-90 minutes

Overview:

It is common to think that innovation comes through identifying problems and looking for solutions to them. The speaker claims the opposite. Based on decades of research and experience he suggests, with authority, that great inventions come when solutions find problems. As a regular business plan evaluator, he found a way to quickly be able to snap-judge ideas and see their potential. He shares his 4 rules to judge new venture ideas. 

Target Audience:

General

Key Takeaways:

  • Understanding of the importance of substantial differentiation

  • Identifying the value proposition, and how to segment who will care about it

  • How to establish and maintain a sustainable competitive advantage

  • How to assure return on investment for the customer, the company, and investors

  • How to put all of this in a compelling business plan (only in a breakout session format)

 

CAUSE OF DEATH: POLITICAL CORRECTNESS

Format:

Keynote or breakout session, 30-90 minutes

Overview:

Titled after his eighth book, in this keynote author Dr. Yoram Solomon will describe the devastating consequences of political correctness to company productivity, creativity, profitability, and to people's lives. In the second part of this keynote he will describe the two causes of political correctness: an event that happened one evening in 1969, and a new highly profitable investment channel. To finish it up, he will describe two possible futures for our society: one if we stay inside the current vicious cycle, and the other if we break out of it. 

Target Audience:

General

Key Takeaways:

  • Political correctness causes real damage to productivity, creativity, profitability, and human lives

  • The two surprising, mostly unknown causes of political correctness

  • How to break out of the vicious cycle of political correctness

 

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